What is 360 video?

360 video is a new format for video which enables the consumer to experience a 360 degree view of an environment via their smart phone, web browser or virtual reality headset. The advantage of this new technology is that the consumer already has the equipment to experience the format meaning there is no requirement for specialist equipment purchases for adoption.

Here are some examples of marketing and content generation for 360 degree video:

Music industry

Imagine being able to offer a live performance in an immersive environment to your fans. We can take things a step further too with digital overlays; a great example would be having the set list hovering above the stage with the current song highlighted. We can even overlay visuals in line with the artist’s music video content above and around the stage.


You customers could be attending an awards ceremony or sitting at the top table of a lavish wedding. You can give them the best seats at a fashion awards or place them at the front of the crowd at a red carpet premier.


This one is very exciting – side line views, from above the pitch or right behind the goal are possible with 360 degree video. All of this including the atmosphere of a live crowd will provide an unforgettable experience.

Brand marketing

You can broadcast your brand events and product launches in 360 video, along with digital overlays. Action sports events with the branding virtually placed in the air by athletes or over jumps is just one exciting way to showcase your brand in a fresh way. Your customers can now interact with your products in a way which was never possible before. They could be sitting in the driver’s seat of a new car, explore a new kitchen or ride a kayak down a river.

Real Estate

We can provide 360 degree videos of the interiors of your properties. 360 degree photography has been with us for a while, but now your negotiators can present the property to the camera, walking around the room, pointing out key elements to potential buyers.

Click here to view an example of 360 video used in a property: https://www.youtube.com/watch?v=1ASHYCKvA8g 

What do I need to do to adopt 360 video into our content strategy?

All you need is a creative idea and a budget estimate. We provide the rest. At this stage you should try to be as creative as possible. With consumer level cameras being released, 360 degree video is becoming increasingly prevalent. The advantage of this is your customers will be accustomed to consuming video in this way. What this also means is you need to offer something more to set your brand in a higher position than consumer produced content. This is where Dark Pixels can help. Our creative department can overlay text and visual effects at industry level, setting your brand above the consumer and your competition

Pricing starts reasonably for small businesses and can be adjusted for more ambitious projects. We are transparent with our quotes but do not have set price plans. We approach each project individually to ensure you get the highest standard for your budget.


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